Does interactive television imply new uses ? A Flemish case study

نویسندگان

  • Wendy Van den Broeck
  • Jo Pierson
  • Caroline Pauwels
چکیده

The success of digital television will depend largely on the reactions of the final user. In this paper, we explore some of these reactions focussing on the test-introduction of digital television in Flanders (Belgium). Based on the findings of two digital interactive test-projects in Flanders, we will look more closely into three specific topics: (1) the domestication of television and its consequences for introducing digital interactive television, (2) the expected use of digital interactive television and how it will change existing viewing patterns and (3) the importance of content for digital interactive television.

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تاریخ انتشار 2004